Developing & Implementing a Marketing Plan
for a Medical Billing Company

Marketing is defined as finding—or creating—a customer's need and then filling that need. Developing a marketing plan for a billing company is different from any other industry. Learn how to avoid marketing mistakes, attract the customers that you want, and save money in the process. Position yourself for success from the beginning. 

Format: Window Media | Watch now

Who Should Attend

• Owners & Managers of Established Companies
• Medical Billing Entrepreneurs

What You'll Learn 

• Major components of a billing company marketing plan
• How to develop the value proposition
• How to define your target market
• Why niche-marketing is the way to go
• How to define and find your perfect client

The Presenter

Robin Roach, CHBME, CMRS

Chairman & CEO, Health Data Solutions

Robin Roach, CHBME, CMRS, is a frequent speaker for state medical societies and AMBA on marketing subjects for billing companies and medical practices. She is Chairman and CEO of Health Data Solutions, Inc. a nationwide billing and practice management company primarily focused on independent physical and occupational therapy practices. Starting from her basement in 2002, she has grown her billing company to serve 30 providers in eight states. She consults with small- to mid-size medical billing companies nationwide. In the past, she has held various senior and mid-management marketing positions for United Parcel Service, the WV Division of Rehabilitation Services, among others. Currently, she is employed by AdvancedMD Software in a billing services sales management role for the Midwest region.