Starting a Medical Billing Service Business

Starting a medical billing company can be a daunting task. The market is competitive and volatile, but expanding. With an abundance of providers and an ever-expanding patient pool, the health-care industry is booming. Its growth shows no signs of slowing, while rules and regulations continue to become more complex. This makes for fertile ground for the medical billing entrepreneur. Position yourself for success from the beginning.

Format: Windows Media | Watch now

Who Should Attend

• Medical Billing Entrepreneurs

What You'll Learn

• How to examine your motivations for starting a billing company… Do you have what it takes? Is it the right time?
• Compensation Methods for Billing Companies
• Contract considerations… What you and your attorney should be discussing in order to protect you… and your sanity.
• SWOT analysis… What are your strengths, and those of your competitors.
• How to develop a marketing plan… Initial considerations for marketing your company in order to land your first client.
• Key considerations for selecting a billing platform… The Practice Management System is the backbone of your company and your clients’. You need to choose wisely.

The Presenter

Robin Roach, CHBME, CMRS

Chairman and CEO, Health Data Solutions

Robin Roach, CHBME, CMRS, is a frequent speaker for state medical societies and AMBA on marketing subjects for billing companies and medical practices. She is Chairman and CEO of Health Data Solutions, Inc. a nationwide billing and practice management company primarily focused on independent physical and occupational therapy practices. Starting from her basement in 2002, she has grown her billing company to serve 30 providers in eight states. She consults with small- to mid-size medical billing companies nationwide. In the past, she has held various senior and mid-management marketing positions for United Parcel Service, the WV Division of Rehabilitation Services, among others. Currently, she is employed by AdvancedMD Software in a billing services sales management role for the Midwest region.