Recorded Webinars
Marketing a Billing Service through Trade Shows
Not finding enough prospects? This seminar covers how to find physician CME conference opportunities that offer exhibitor space, as well as techniques on how to generate one-on-one face time with multiple providers. Learn how to determine which trade shows to work and what to look for in show display options. Get an overview of the multitude of tasks a billing service should address to ensure you get your money's worth from participating in the trade show. The instructor will discuss show floor techniques to attract contacts and follow-up with interested parties post-show. Often the trade show is the first marketing opportunity a billing company has to get in front of the provider community, but it need not be the last. The instructor's expertise and enthusiasm will provide the guidance and motivation you need to sign up new accounts shortly after attending the conference!
Format: Window Media | Watch now
Audience
- Owners and Managers of Established Billing Companies
- Medical Billing Service Entrepreneurs
What You'll Learn
- How to find provider CME conferences
- How to evaluate opportunities particularly if you're on a limited budget
- What to look for in a trade show display
- How to get your money's worth from a show
- How to calculate costs and return per show
The Presenter
Robin Roach, CHBME, CMRS
Chairman & CEO, Health Data Solutions
Robin Roach, CHBME, CMRS, is a frequent speaker for state medical societies and AMBA on marketing subjects for billing companies and medical practices. She is Chairman and CEO of Health Data Solutions, Inc. a nationwide billing and practice management company primarily focused on independent physical and occupational therapy practices. Starting from her basement in 2002, she has grown her billing company to serve 30 providers in eight states. She consults with small- to mid-size medical billing companies nationwide. In the past, she has held various senior and mid-management marketing positions for United Parcel Service, the WV Division of Rehabilitation Services, among others. Currently, she is employed by AdvancedMD Software in a billing services sales management role for the Midwest region.
