Formed in 2012 by Dr. Daniel Shurman, a dermatologist and Mohs surgeon, and COO Andrew Frankel, Pennsylvania Dermatology Partners (PDP) now serves the southeastern part of the commonwealth from 12 offices. With nine physicians, seven nurse practitioners and physician assistants and some 7,300 patient visits per month, PDP made the decision at the outset to invest heavily in technology, feeling certain that the practice would realize a significant return on such an investment.
Evaluating healthcare technology solutions for their new practice, they decided to adopt the AdvancedMD practice management, which was able to interface with a dermatology-specific EHR they had from another vendor. Today, PDP has made a broad commitment to the AdvancedMD Rhythm platform, using AdvancedEHR, AdvancedPM & many of its AdvancedPatient solutions. Mr. Frankel says the AdvancedMD software has been a very important part of the practice’s growth.
“AdvancedMD has been a great centralized system, scaling easily as we add offices and nicely tying everything together,” Mr. Frankel explains. “Whether we’re changing provider schedules or messaging a patient, the software has helped us to expand at a steady and predictable pace.”
Pennsylvania Dermatology Partners has had the opportunity to beta test AdvancedMD software, and Mr. Frankel is not shy about recommending new features to help his practice excel. “We’ve noticed that AdvancedMD continues to invest in its Rhythm platform, incorporating tools that were once standalone options. This mirrors our own investment in their technology, as we always want room to grow and roll out new advancements as part of an integrated whole.” Mr. Frankel particularly likes the AdvancedMD new voice reminders feature, which allows PDP to customize reminders right within the software – and keep their practice in the forefront of patients’ minds.
“The future of medicine is being able to provide the best services to our patients, and to adapt as necessary to do even better on their behalf,” he concludes. “We absolutely would not be able to understand and expand our business in this manner without having built it around the AdvancedMD Rhythm technology platform.”
