Get Live Chat Request a Callback Get live demo

← Back

Do You Know Your Google Star Rating? Why You Need to Start Managing It Proactively

Patient Experience

We want feedback | AdvancedMD


Star ratings are nothing new to most consumers. It has taken healthcare a little while to catch up to other industries, but today Google ratings play a significant role in your ability to attract new patients. Some physicians are unaware of just how important online reputation management is, while others may know they should be paying attention, and just not know the best way to do it

The Rise of Online Ratings in Medicine

Before you try a new restaurant, you probably search online and take a look at how many stars the restaurant has on Google or Yelp. These platforms, which began mostly in the retail and food industries, are an attempt to provide an unbiased view of a business and its products or services. While they aren’t perfect, they are an important part of consumers’ behavior when seeking out new products and services. The same is true in medicine.

An annual survey conducted by Software Advice shows in 2013, only 1 in 4 patients were using online reviews as part of their search for a provider. Today that number has skyrocketed. Over 90% of patients use online reviews when looking for a medical provider—and 7 out of 10 use reviews as their first tool. It’s clear that this is an important tool for every practice, especially small practices that need to find ways to compete with large hospital systems with large marketing budgets.

The Challenge for Medical Providers

Many providers struggle with knowing how to gather reviews. If you are not actively managing your online reviews, they tend to follow one of two patterns:

  • You have very few reviews or none at all, so if you get a single negative review, it can significantly skew your data
  • You are only getting feedback from disgruntled patients who feel motivated to go online and tell everyone what they didn’t like about you or your practice

In both cases, what’s missing are the opinions of all the happy patients who know you are a great provider. Most of them probably don’t think to go online and tell people about it, so you end up with no rating or a very low rating that doesn’t truly reflect your patients’ feelings.

What You Can Do About It

You may be tempted to have your friends, family, and employees post reviews to boost your ratings, but this is actually counterproductive—most consumers today are savvy enough to spot fake reviews or artificially inflated ratings. The best thing you can do is use tools like these available through AdvancedMD practice management software to proactively request reviews from satisfied patients.

Learn more about the tools we have to help you manage your online star ratings by contacting AdvancedMD today.

Topic: Patient Experience

Other Resources Related to This Topic

Patient Experience

Online Reputation Management

Online reputation management is unified within our practice management, EHR, and patient engagement suite to...


2024 Winter Release On-Demand Webinar

We’re excited to share the new features and many enhancements to our practice management, EHR,...

Patient Experience

Intake Forms Demo

Get secure self-service patient intake and reduce manual data entry and paper filing with our...

“The money I have invested in AdvancedMD is miniscule compared to the return. I have never been more efficient – ever – in my professional life as I am now.”

Jed Shay, MD
The Pain Care Center

Read the story  ›

“[Our] patients are very well-educated and well-informed, and they want to see results quickly. The practice has to run extremely efficiently and be accessible to them. The nice thing about [AdvancedMD] is it has allowed me to be more efficient both in and out of the office. Now I don’t have to come back into the office, which is great for my family and everything else. It saves me a lot of time – probably an hour a day on the three days I work in the second office.”

Keith Berkowitz, MD
Center for Balanced Health

Read the story  ›
Estaban Lavato, MD - La Loma Medical Center

“The best thing I ever did in private practice was getting AdvancedMD—it has liberated me.”

Estaban Lavato, MD
La Loma Medical Center

“Having integrated practice management and EHR is absolutely wonderful, you don’t have to flip back and forth between systems—all of your information is at hand when needed.”

Raju Raval, MD

Read the story  ›