Tiny issues can ruin reputations
Tiny issues can ruin reputations. Manage a positive one!
In today’s digital era of well-informed online consumers, patients turn to Google to help find a doctor. Think online reviews are just for the I-can-out-Snapchat-you Millennials? Think again! Experts claim that nearly 85% of all people making a decision use Google to help in their research – all the way to the grandparents of Millennials.
You have a tremendous opportunity to dominate in your specialty and geography by building a high reputation score. If you wait, it will cost you. And that cost is the missed opportunity of attracting new patients for free. Your strategy should be to manage a positive reputation, because you have a reputation whether you drive it or not. And quite often, unfortunately, consumers use Google as a complaint box. Doctor reputation management surveys in AdvancedPatient proactively and automatically find happy patients and direct them to post positive feedback. In fact, we even have an automated process that helps weed out the naysayers.
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