They say, your reputation precedes you, and it has never been truer than in the digital world replete with online reviews.
In retail and hospitality, companies dedicate a lot of time and resources to maintain their reputations by managing the online feedback—positive and negative. As healthcare migrates toward retail-like, service-oriented experiences, physician practices, too, realize they have to manage patient feedback on sites such as Google, Facebook, Healthgrades, and Vitals, to name a few.
Easier said than done. Managing clinical visits, documentation and, for many physicians, also billing and everyday business tasks is a priority. There are only so many hours in the day. But in light of shifting trends in consumer behavior and payment responsibilities, ignoring reputation management can undermine the practice’s other efforts. Conversely, listening to and addressing patient feedback can enhance the practice in many ways.
Continue reading the article in Physicians Practice.
